Mercedes-Benz Compact Cars Next To CKD In Malaysia?

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Mercedes-Benz Compact Cars Next To CKD In Malaysia?

Having recently added the GLC-Class SUV to its portfolio of CKD models in the country, Mercedes-Benz is looking at its MFA platform-based compact cars as the company's next candidate model to be locally-assembled in Malaysia.

Speaking to Carlist.my at the Mercedes-Benz E-Class CKD launch earlier today, Mercedes-Benz Malaysia’s Vice President of Sales & Marketing for Passenger Cars, Mr Mark Raine described the compact cars as ‘a very viable option’ for the company’s next step to grow its local-assembly operations here in Malaysia.

Despite his enthusiasm to the outcome, however, Raine affirms that it would not be expedited at the expense of quality, meaning there’s still a bit of a wait before we see a Pekan-built A-Class or GLA.

“We need to provide customers with the most highly sought after premium products with premium services. We need to have a certain growth path which we can pursue. If I do everything at once, I might endanger that. So, I’m taking it step-by-step. The first one which we added to our local portfolio was the GLC, and now I'm looking at which ones there further are, and the compact cars are a very viable option,” he said.

In Malaysia, Mercedes-Benz’s current compact car family consists of the A-Class hatchback, B-Class MPV, CLA-Class four-door coupe, and GLA-Class crossover. Together, these models accounted for nearly 20 percent of Mercedes-Benz Malaysia’s total sales in 2016.

The Mercedes compact car range is set to grow in 2018 with a new A-Class Sedan that was just shown at the Shanghai Motor Show in concept form. Raine hints that the production model has a high likelihood of making it into our market.

“I believe the A-Class Sedan, because Malaysia to a certain degree is still a tradional three-box design market, has a great future,” Raine said.

Raine further added that the A-Class Sedan will be a complementary product to the existing CLA four-door coupe, drawing parallels on how the E-Class and CLS co-exist and appeal to buyers of different mindsets.

“We’ve got the CLS and the E-Class, where the CLS being a bit more edgy, design-oriented coupe-like product, and the E-Class is the more traditional one. In a similar way, we’ve got the A-Class Sedan and the CLA” he said.



Kon

Kon

Prefering his cars to come with four disc brakes, independent rear suspension, and manual transmission, Kon prioritizes mechanical sophistication over outward appeal. Admires cars built to exceed the sum of their parts and appreciates vehicles engineered with integrity.

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