Those of you who visited the rural town of Kalumpang, Selangor, would have noticed that a new, funky petrol station named “FIVE” has been around since March this year, but who owns it?
It is actually the first outlet of Five Petroleum Malaysia Sdn Bhd, the newest oil company in Malaysia.
Established with localisation as the main focus, the brand was just officially launched a couple of days ago. However, the company’s Ultimaxx range of fuel and the Woo! Mart convenience store both made their debut when the station in Kalumpang opened its doors in March.
According to a report by The Edge, the company received its operating licence from the Ministry of Domestic Trade and Consumer Affairs on Jan 15, 2020, and set up its first petrol station on March 7, 2020.
Operated by the Seng Group of companies, who also manage many BHPetrol outlets, the fuel at Five Petroleum stations will be supplied by Petronas.
According to Five’s managing director Datuk Seri Dr King Lim Chin Fui, the company will equip every petrol station with artificial intelligence (AI) and digitised facilities such as vehicle plate recognition, making it the first brand to have such features in the country.
"We not only digitalise how the petrol retail business has been done, we digitalise the entire business from the cloud POS (point-of-sale) system, mobile loyalty platform and also enables digital payments technology which uses AI (facial and licence plate recognition) - cashless payment, to bring this to the whole of Malaysia," he said.
It is said that Five will also be charting a new roadmap for interested entrepreneurs, which would lower the requirements for operating a petrol station, making it more accessible to potential dealers.
As for their future plans, Five Petroleum announced that more than 200 fuel stations will be opened gradually nationwide, at both major cities and rural areas.