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VIDEO: Audi Invites Us To Suspend Reality In Its Newest TT Promo

Jim Kem September 29, 2015 17:44

Audi is pretty proud of its new TT and asks us to leave our imagination open to its driving experience, akin to the mind of a child (as the video shows). 

We’re hard pressed to think any car-person who hasn’t pushed along their toy along the carpet pretending it was a race track or off the couch armrest imagining it to be a cliff in some thrilling action movie. Audi wants to realize that, and perhaps reacquaint us with the kid inside all of us.

The promo video was shot almost entirely using a photographic technique called ‘tilt-shift’ to selectively focus on specific portions of a scene to give the effect of miniature surroundings derived from full-size objects and locations.

Very cool effect, especially given the idea that the viewer is seeing what the mind of a child’s eye would see.

The TT zips around dirt roads, ocean cliffs, misty forests, urban jungles, and even dangling from a helicopter. Overall, it’s a very impressive 90 seconds to watch – even if its purpose is purely promotional. 


About Jim Kem

"So if I push my leg down on this lever-thing, I'll somehow go faster? Woah.". I was 10 years old, and hooked. I spent a lot of my youth sketching cars and perfecting my monthly dream garage within a daydream - occasionally interjected with a chase scene, obviously. Cars move me. Things I can't get enough of: Porsches and torque.


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