2024 KIA EV9 launched in Malaysia from RM369k - GT-Line, 2 variants, 505km range, your choice of 6 or 7 seats
Neta L unveiled in China with new Snapdragon Ride Flex Fusion Platform - REEV with over 1,000km range!
Home News Auto News Volvo XC40 Ad – See If You Can Spot The Hidden Message Volvo XC40 Ad – See If You Can Spot The Hidden Message Auto News Arvind | January 29, 2018 06:56 pm This is proof that Volvo doesn’t just make advertisements, they tell stories - let’s see if you can spot the true hidden message behind its new advertisement of the XC40 SUV.In this multi-layered and well-produced ad, Volvo takes a thinly veiled swipe at modern consumerism and materialism.It focusses on how the media machine and capitalist businesses alike, thrive on herding the populous into chasing the latest, newest stuff without actually providing any real benefit to consumers.The ad tagline “everything you need, nothing you don’t” denotes a deeper meaning of individuality, born of purpose and without the need to conform to popular convention. The cover of My Favourite Things by Jennie Abrahamson further delivers a sombre background to the video.The backdrop of buzzing black delivery trucks rushing boxed goods that all look the same, is contrasted by the white XC40 travelling against the tide of traffic, charting its own course.The clearest depiction of the social order of consumption comes at 1.38 min where doors open to a large studio selling limited amounts of black garments – what ensues is a stampede of eager customers fighting tooth-and-nail to purchase them.To draw parallels between the fashion, technology, and the automotive industry, the ad classily implies at the manner of which car buyers tend to gravitate to the established brands, with products that are seemingly similar in execution, regardless of where they come from.The all-new XC40, launched late last year, is that perfect break from the norm, which delivers on the premium of uniqueness and individuality at every level. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags volvo volvo xc 40 xc 40 Print Related News At the turn of an era for Volvo, with Keith at Malaysia's helm Live Life Drive Hans | August 26, 2015 Volvo Car is currently at the cusp of new beginning. Having finally broke free from Ford's stifling bureaucracy, who seriously limited Volvo's ... Volvo Puts the Car Key into Your Phone Auto News Kon | February 19, 2016 Volvo plans to sell you a car without giving you a set of keys in the not too distant future and this is not a joke.Beginning 2017, Volvo will be ... Volvo To Further Grow Malaysia CKD Operations; Exports To Five New Markets From End 2017 Auto News Kon | February 17, 2017 Volvo Cars is making Malaysia its assembly and export hub for the ASEAN region, with markets such as Indonesia, Myanmar, the Philippines, Vietnam, ... Mr. Minister, Sorry But You Are Greatly Misinformed About Volvo Insights Hans | August 22, 2017 Earlier today, a report by The Star quoted Datuk Seri Ong Ka Chuan, Second Minister of International Trade and Industry as saying that ... Comments
Volvo XC40 Ad – See If You Can Spot The Hidden Message Auto News Arvind | January 29, 2018 06:56 pm This is proof that Volvo doesn’t just make advertisements, they tell stories - let’s see if you can spot the true hidden message behind its new advertisement of the XC40 SUV.In this multi-layered and well-produced ad, Volvo takes a thinly veiled swipe at modern consumerism and materialism.It focusses on how the media machine and capitalist businesses alike, thrive on herding the populous into chasing the latest, newest stuff without actually providing any real benefit to consumers.The ad tagline “everything you need, nothing you don’t” denotes a deeper meaning of individuality, born of purpose and without the need to conform to popular convention. The cover of My Favourite Things by Jennie Abrahamson further delivers a sombre background to the video.The backdrop of buzzing black delivery trucks rushing boxed goods that all look the same, is contrasted by the white XC40 travelling against the tide of traffic, charting its own course.The clearest depiction of the social order of consumption comes at 1.38 min where doors open to a large studio selling limited amounts of black garments – what ensues is a stampede of eager customers fighting tooth-and-nail to purchase them.To draw parallels between the fashion, technology, and the automotive industry, the ad classily implies at the manner of which car buyers tend to gravitate to the established brands, with products that are seemingly similar in execution, regardless of where they come from.The all-new XC40, launched late last year, is that perfect break from the norm, which delivers on the premium of uniqueness and individuality at every level. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags volvo volvo xc 40 xc 40
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
At the turn of an era for Volvo, with Keith at Malaysia's helm Live Life Drive Hans | August 26, 2015 Volvo Car is currently at the cusp of new beginning. Having finally broke free from Ford's stifling bureaucracy, who seriously limited Volvo's ...
Volvo Puts the Car Key into Your Phone Auto News Kon | February 19, 2016 Volvo plans to sell you a car without giving you a set of keys in the not too distant future and this is not a joke.Beginning 2017, Volvo will be ...
Volvo To Further Grow Malaysia CKD Operations; Exports To Five New Markets From End 2017 Auto News Kon | February 17, 2017 Volvo Cars is making Malaysia its assembly and export hub for the ASEAN region, with markets such as Indonesia, Myanmar, the Philippines, Vietnam, ...
Mr. Minister, Sorry But You Are Greatly Misinformed About Volvo Insights Hans | August 22, 2017 Earlier today, a report by The Star quoted Datuk Seri Ong Ka Chuan, Second Minister of International Trade and Industry as saying that ...