Proton and Petronas has just launched a new range of Syntium SE engine oils blended exclusively for Proton vehicles.
Sold exclusively at Proton Service Centres, the Petronas Syntium SE oils are offered in three grades:
The oils are priced 20% lower than existing oils, also supplied by Petronas, provided at official Proton Service Centres. The SE range oils are also not available for over the counter purchasing; they are only sold for on the spot refilling at the service centre.
All three grades are also said to be compatible with 10,000km service intervals prescribed for Proton’s current range of engines.
“The exclusive range of engine oils for Proton cars from Petronas Syntium is specially formulated with CoolTech technology that helps defend against excessive heat, keeping engines performing optimally for a trouble-free drive,” said En Zubair Abdul Razak, Chief Executive Officer of Petronas Lubricants Marketing Sdn Bhd.
For Proton, this collaboration with Petronas is part of the company’s ongoing initiative to improve the overall customer ownership experience of its cars by lowering the overall cost of ownership.
Other measures as part of the Proton Customer First initiative include 7-day operation for 27 service centres and price reductions for 600 items in its parts catalogue. The company also launched the MyProton smartphone app that, among other things, allow customers to book service appointments online.
The recent 2016 Customer Service Index (CSI) survey by J.D. Power saw Proton improve its score by 19 points though its haul of 745 points remains below the industry average of 751 points.